Laura Lake Real Estate Business Model

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YOU CONTROL MY BUSINESS

I know that I must earn your future referrals, so I aim to exceed your expectations. I have a vested interest in making sure that you are completely satisfied at the end of our transaction.

Since my primary source of new business is referrals from people I know and that trust me, I don’t spend time prospecting and promoting myself. I can dedicate my time to the activities that benefit you most and always deliver exceptional service

The Average Agent

When we obtain our real estate license, we are taught to believe…(ok Brainwashed)….into being a Transactional-Reaction based agent. What does this look look like?

Definition: Always looking and working for the next deal, i.e. Lead generation, door knocking, cold calling, farming, etc. This agent meets the transactional needs only, has the mindset of a salesperson, cashes a check and moves on to the next deal. Their business is always peaks and valleys.

This type of agent tends to be “reaction based” instead of “proactive based.” It’s estimated that this type of agent spends over 75% of their time looking for new business to keep afloat…..Seem familiar?….how many times have you heard from friends, family that they never hear from their agent, never know what’s going on, etc.?

This is NOT the way I do business and will never do it!

My Business Model

My business model is really explained by one word: Relationships.

I focus on relationships, building my business for the long term, and always striving to meet the relational AND transactional needs of my clients throughout the real estate process and well after we close escrow.

I believe in providing top notch service 100% of the time. I work for my clients goals, not my own and I don’t spend my time and money chasing leads and playing the “rat race” game.

95% of my business is built on referrals and word of mouth. This allows me to focus on what’s important, helping my clients through one of the biggest transactions they will make in their lifetime. Instead of spending over 75% of my time trying to find new clients and business, I am able to focus that time on you!

I work by referral and appreciate it when my past and current clients refer me to a new buyer or seller. I reward actions and not just results and look forward to any referrals you send my way.

SERVICE THAT CONTINUES AFTER THE SALE

I devote my time to serving the needs of my clients before, during and after each sale. Instead of disappearing after the closing, you can expect me to keep in touch.

I am never too busy for your referrals! Have your referral call me at 760-464-8138 today.

See what some of my clients had to say about their experience with working with Laura Lake!